Thursday, 20 December 2012

Meet Product Development Challenges with Product Engineering Lab

Wikipedia defines product engineering as “the process of designing and developing a device, assembly, or system such that it be produced as an item for sale through some production manufacturing process.” Simply put, it includes the creation of the product concept and the design and development of its mechanical, electronic and software components. Thus, the product engineering process involves design, development, and transitioning to manufacturing of the product. It deals with issues of cost, quality, producibility, reliability, serviceability, performance, and user features that play an important role to make a product attractive to its intended market and thereby increase the profit margins of the enterprise.

With companies of all sizes are challenged to develop high-quality products, release new features ahead of the competition, and customize products for different languages, technologies and customer requirements – all while reducing operating costs and risks, product engineers have their tasks cut out. The following are some of their important responsibilities.

·         Define the yield roadmap and drive the fulfillment during ramp-up and volume production
·         Recognize and realize measures for yield enhancement, test optimization and product cost minimization
·         Provide DFM Design for manufacturability methods
·         Define a qualification plan and conduct electrical characterization analysis

In such a scenario, companies that lack a product engineering team or need to support a single product or entire product line must partner with service providers who can rapidly set up an offshore distributed agile development lab (PEL) that provide clients with full lifecycle R&D and support services, as well as proven processes and dedicated product engineering With the PEL engagement model, clients can easily fulfill its various requirements such as expanding its geographical footprint, consolidating captive product engineering labs, and accessing unique talent markets very easily. Here is a look at some of its distinctive features.

·         Organization-wide relationship with long-term contractual commitments and outcomes measured at the 
          CXO level
·         Well-articulated Year 1, 2, 3 strategy that is captured in a Build-Operate-Transfer construct
·         FTE-based, volume discounted pricing that is based on SLAs and a risk-reward framework
·         Tightly coupled with business stakeholders to achieve strategic alignment and loosely coupled with 
         operational architectures to foster creativity and drive value

An important advantage of PEL is that it frees enterprises to focus on their core business and engineering activities as the service provider takes complete responsibility for one or more R&D functions.
Thus with the PEL, companies can focus on their core competencies and at the same be assured that all stages of the software product development lifecycle, from product conceptualization to product extensions are carried out efficiently.


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