Wednesday, 3 April 2013

Develop Engaging Content and Target Audience with Content Engineering

Wikipedia defines content engineering as “a term applied to an engineering specialty dealing with the issues around the use of content in computer-facilitated environments.”Content production,content management, content modeling, content conversion, and content use and repurposing are some of the areas that come under its purview. Content engineering got recognition as a necessary function only very recently that too with the realization that producing content for the content’s sake is not at all effective in garnering customer attention.

The advent of the Internet and innovative technologies has resulted in the creation of exponential volume of data, which is continuously growing and expanding. Research shows that as of 2012 every day 2.5quintillion (2.5×1018) bytes of data were created. Enterprises were mass-producing content with the aim to appear higher in search results and to expand their reach online,. Though contents were flooding the social web, the fact of the matter was that only a very few were hitting the bull’s eye.

In a recent survey conducted by MarketingProfs to understand the B2B content marketing arena, it was found that content marketing remains a top priority for marketers going into 2013. Here are some survey excerpts.

· 91% of B2B marketers use content marketing
·         B2B marketers use an average of 12 content marketing tactics
·         11% of B2B companies use over 20 different content marketing tactics
·         Companies with 10,000 or more employees use an average of 18 tactics
·         54% of B2B marketers will increase their spend on content marketing over the next 12 months

Since today, most of the marketing techniques are inbound in nature, only those contents that meet the interests of the target audience have any relevance.Hence, the most important content marketing challenge is developing engaging content. This calls for the services of specialists who can tailor content as per the requirements.The content engineers produce content after listening to the customers through all the newly available media. This helps them to get the attention of the audience.

Hence, enterprise software solutions looking for effective content management solutions must collaborate with best of the breed content engineers who have experience in transforming data into knowledge and in producing high-value,content-centric products and services.Here is a look at some of the CMS solutions offered by a best of the breed solution provider.

· Content digitization & creation
·         Language translation
·         Review for correctness, completeness, formatting
·         Structuring & categorization
·         Moderation of social/collaborative content
·         Reporting, metrics & analytics

Thus, with the help of content engineers,enterprises can organize raw data into structured information, add analytics to produce knowledge thereby allowing consumer and enterprise end-users to focus on informed decision-making.

Tuesday, 26 March 2013

Mobile Technology - Creating New Opportunities for Enterprises

The advent of mobile technology has revolutionized the way people communicate with one another. However, the charisma of mobile technology is not limited to communication alone. In fact, it has transformed the world and has made it smaller and more connected. The mobile technology has reshaped the way people live and work. Regarded as the fifth wave of computing, mobile technology follows networking and the Internet, personal computers, minicomputers and mainframes on the timeline. Senior writers Michael Copeland and Om Malik way back in 2005 had mentioned in the July issue of Business 2.0 that, "Over the long haul, one of the most important implications of the fifth wave is that it could create a more level playing field than the tech industry has seen in many years. The old titans may still do well. But many experts believe that the sheer number of opportunities, the cheapness of basic technological components, and the ever lower barriers to entry for many new niches could ring in a golden era for entrepreneurs and startups…And as the new wave sweeps in, it will create fertile conditions for starting new companies–even new industries–and remaking old ones."

And this is exactly that we see today. The rapid development of mobile technology and its growing integration with the cloud has created new opportunities for both consumers and enterprises that were unimaginable only a few years ago. Hence, in today’s wireless environment, businesses have the unique ability to reach their users wherever they live, work, or play. Retailers can accept payments on the fly through a tablet or Smartphone; shipping and logistics companies can track their fleet vehicles through LBS solutions; and media providers can stream audio and video through mobile apps.

However, as the mobile technology evolves, the mobile application developers must constantly update their technology to stay relevant in this extremely competitive market. Enterprises, therefore, must collaborate with solution providers who can create amazing mobile solutions that go where their users go. To be exact, from optimizing chipsets for custom devices, to integrating middleware platforms, to developing mobile apps, they must work across all layers of mobile technology to deliver solutions that stand out in the market. Here is a look at the services offered by a best of the breed mobile application development company.

·         Platforms: iOS, Android, Windows
·         Layers: firmware, BSP, Kernel OS, libs & drivers, apps & app frameworks
·         Cross-platform frameworks: Appcelerator, PhoneGap
·         Mobile testing: emulator & on-device testing, last mile testing in target deployment locations
·         Application launch: app store submissions, corporate app store setup

Hence, whether the product is consumer-oriented or enterprise-oriented, a well-experienced  product r&d services  can collaborate with businesses across all market segments and all phases of the product lifecycle.

Tuesday, 19 March 2013

Latest Trends in Mobile Application Development

It is no secret that a wave of mobile devices, applications and social media applications has been bringing about changes in the mobile development application landscape over the past few years.  Conventional enterprise software development is complicated in computing era. Now in that context of mobility, everyone has a device and there’s data. This means, building up apps with old methodologies are not going to work.

Scalability and security rules the mobile application development market. In order to ensure both, expert product r&d services  need to focus on their designs on mobile application requirements, if they haven’t considered that. Mobile demands scale, and when this is addressed appropriately then there is much higher level of engagement with the mobile users.

In this regard, there have been new types of middleware’s that emerged in order to manage mobile device diversity. Backend as a Service i.e. BaaS which also known as mobile Backend as a Service (MBaaS) is also made its way as an alternative to mobile middleware. While the conventional mobile middleware federates back-end services through a physical server, BaaS shifts the point of integration to the cloud. This approach offers the developers with a personalized ready-made back-end. The objective is to be able to address an important concern point of mobile application development, i.e. being able to establish a back end that functions across multiple platforms and can be time consuming and expensive.

There were companies that spend a considerable time retooling their back ends, and can now connect fast to the mobile application. The ones without this strategic advantage are resorting to mobile backend. Furthermore, there are service providers specializing in mobile software development that offers advanced mobile solutions that includes from optimizing chipsets for custom devices, to incorporating middleware platforms, building mobile apps and work across multiple layers of mobile technology that stand out in the market. These companies also assist communication organizations offer high-bandwidth content all through the latest networks, help the financial companies provide innovative mobile banking facilities and healthcare companies to provide quality patient care through mobile access to clinical systems. The core competencies include the following:

·         Platforms: iOS, Android, Windows
·         Layers: firmware, BSP, Kernel OS, libs & drivers, apps & app frameworks
·         Cross-platform frameworks: Appcelerator, PhoneGap
·         Mobile testing: emulator & on-device testing, last mile testing in target deployment locations
·         Application launch: app store submissions, corporate app store setup
Regardless of the product being enterprise or consumer oriented, the modern day mobile application development solutions helps companies to collaborate with business across every market segment and all phases of the product lifecycle.

Thursday, 14 March 2013

How to Choose An Enterprise Software Solution

Your enterprise software system is essentially a very important part of  your business. With the  introduction of cloud and mobility technologies into enterprise software there is a considerable  increase in  productivity for businesses. Enterprises can quickly access new products without building the underlying infrastructure or deploying costly in-house solutions.

Choosing an enterprise software solution may appear to be a difficult process, but done right, it can open unlimited business opportunities. The selection process should aim to identify a product that will provide easy to use functionality, efficient business processes, will have management approval, user acceptance and a positive return on investment . It is estimated that almost 90% of Enterprise Software implementations run over time and budget, usually due to poor planning and the underestimation of time and resources.

The software selection should be in the following steps
  • Ascertain your needs and available solutions
Understand and prioritize your needs, after which you can identify a suitable market solution that will match your needs. Outline your needs to prospective suppliers in order to receive in return their offering under the form of a proposal.
  • Assess your options and alternatives
Assess your alternatives against your requirements by assigning for each a criterion.Analyze, compare, and challenge alternatives with mathematical to help you make the final decision.
  • Contact similar companies
Contact similar companies that use the software being considered and it is worth obtaining informal “off the record” references as these will not have been selected by the vendor. Ensure that references are obtained from organizations in the same or a similar industry in the business who will have similar business processes.
  • Select the solution best matching your needs
Rank alternatives based on their ratio of the adequacy of the decision model. Select, finally, the alternative offering the best value at the lowest cost.

When implementing a new software system it is not simply a question of buying a new system but also establishing a partnership with the software vendor and a good working relationship is vital for success. Choose a solution provider with a user experience that matches your business, and you can settle on a simpler solution that only contains the features that your organization needs. The solution provider must be capable of creating enterprise software products that increase productivity and accelerate data availability. From SaaS-based CRM and ERP apps that provide remote access to infinitely scalable information,  choose a service provider with efficient product r&d services who can create products  that make businesses run better.
Related Links:  product engineering , financial software services